Amarillo, Texas, remains an iconic stop for travelers following the historic Route 66. The city blends quirky roadside attractions with classic American dining and lodging, offering a unique experience for those seeking a taste of the West. This guide covers the best places to play, eat, and stay in and around Amarillo.
Quirky Attractions and Ghost Towns
Amarillo’s appeal lies in its offbeat charm. Cadillac Ranch, a free public art installation featuring spray-painted Cadillacs buried nose-first in the ground, is a must-see. Visitors are encouraged to add their own designs, making it an interactive and ever-changing spectacle. Nearby, Palo Duro Canyon State Park, often called the “Grand Canyon of Texas,” provides breathtaking views and outdoor adventures. Trails cater to hikers, bikers, and horseback riders, while camping options allow for an immersive experience.
Further afield, the Cross of Our Lord Jesus Christ in Groom towers at 190 feet, offering a striking landmark. The Britten Leaning Water Tower, built as a quirky advertisement, still draws attention despite the original business burning down. For more automotive art, the VW Slug Bug Ranch allows visitors to spray paint VW Bugs and limos, mirroring the Cadillac Ranch experience.
Ghost towns like Jericho provide a glimpse into the past, with crumbling buildings and expansive skies perfect for photographers. The Devil’s Rope Museum in McLean showcases the history of barbed wire alongside Route 66 and Dust Bowl exhibits. Finally, the Milburn-Price Culture Museum and Magnolia Gas Station in Vega offer nostalgic trips back in time.
Dining Along the Mother Road
Amarillo’s culinary scene is as bold as its attractions. The Big Texan Steak Ranch & Brewery is legendary for its 72-ounce steak challenge. Finish the meal (steak, shrimp cocktail, potato, salad, and roll) in under 60 minutes, and it’s free. Even if you skip the challenge, the steaks are massive and satisfying.
For a sweeter treat, Mama Jo’s Pies and Sweets in Vega serves pies made from generations-old recipes. The crusts are flaky, and the fillings are rich. OHMS Cafe in downtown Amarillo offers a more upscale experience with a varied menu, including steak, elk, and ahi tuna.
Other notable stops include the Midpoint Cafe (exactly halfway between Chicago and Los Angeles), the GoldenLight Cafe and Cantina (Amarillo’s oldest restaurant), and the Conoco Tower Station and U-Drop Inn in Shamrock, a diner straight out of the movie Cars.
Where to Stay
For a luxury experience, The Barfield, Autograph Collection in downtown Amarillo offers modern amenities in a historic building. The rooms are spacious, and the hotel boasts a hidden speakeasy. The Big Texan Motel, connected to the steak ranch, provides themed accommodations within walking distance of the action.
Getting Around
Amarillo is accessible via direct flights from major Texas airports (Dallas, Houston, Austin). While the downtown area is walkable, a car is essential for exploring the surrounding attractions. Rental options are available at Rick Husband Amarillo International Airport (AMA).
Amarillo’s blend of roadside oddities, hearty meals, and historic accommodations makes it an unforgettable destination for Route 66 travelers. The city’s commitment to preserving its past while embracing its quirky present ensures that visitors will find something to enjoy.
