Choice Privileges is currently offering a limited-time discount on purchased points, allowing members to acquire them for as little as 0.72 cents each – a potentially valuable deal, but one that requires careful consideration. This promotion, running from February 16 to March 15, 2026, provides a 30% discount to those purchasing at least 18,000 points in a single transaction.

Understanding the Discount and Cost

The cost of Choice Privileges points varies based on quantity, but the current promotion brings the price down to approximately 0.72 cents per point when buying the maximum allowable 180,000 points for $1,297.80. This is one of the more competitive offers seen from the program, though individual account offers may vary.

Why this matters: Choice Privileges is a large hotel chain with over 7,000 properties globally. Discounts like these can unlock significant savings if used strategically for high-value redemptions.

Maximizing Value with Point Purchases

The key to benefiting from this sale lies in having a specific redemption in mind. Choice Privileges doesn’t have a fixed award chart, with nightly rates typically ranging from 6,000 to 45,000 points, though some properties in Asia-Pacific can cost up to 75,000.

  • Strategic Redemptions: The greatest value comes from using points for premium redemptions where cash prices are high, particularly in expensive markets like Northern Europe during peak season.
  • Preferred Hotels & Resorts: Choice Privileges partners with Preferred Hotels & Resorts, offering luxury stays redeemable with points. While redemptions can range from 25,000 to 118,000 points per night, these can offer outsized value for the right property.

Credit Card Considerations

Purchasing points through Points.com generally won’t qualify as a hotel spend for most credit cards. However, using a co-branded Choice Privileges credit card will earn the same rewards as a standard hotel purchase. Otherwise, leverage a card with a high spending bonus or a strong cash-back rate.

Points Expiration and Transfer Options

Choice Privileges points do not expire with account activity every 18 months. Moreover, points can be transferred from partner programs such as American Express Membership Rewards (1:1), Capital One miles (1:1), and Citi ThankYou points (1:2). The Citi transfer ratio makes it the most efficient option.

Final Thoughts

Buying Choice Privileges points at 0.72 cents each is a worthwhile opportunity if you have a clear, short-term redemption goal. The program’s footprint and partnership with Preferred Hotels & Resorts offer flexibility, but maximizing value requires strategic planning. While speculative purchases are not advised, this promotion could provide significant savings for those with specific travel plans.