The Skift Asia Forum isn’t another industry event; it’s a focused gathering where senior travel executives quickly assess whether their time is well spent. The answer is usually a clear yes, as the discussions immediately address the core pressures facing the sector today: shrinking margins, reliance on platforms, volatile consumer demand, evolving regulations, and the constant trade-off between direct sales and intermediaries.

Strategy and Actionable Intelligence

Speakers at the forum don’t deliver polished presentations; they share candid assessments of what’s working, what’s failing, and where they’re making strategic bets amidst rapid technological and geopolitical shifts. This provides an early indication of emerging trends, expansion strategies in complex markets, and the impact of AI on traveler expectations.

Peer Benchmarking for Real-World Application

The value extends beyond the stage. Attendees sit alongside peers grappling with similar challenges – growth, cost control, and market prioritization. The result is a clearer understanding of where their strategies stand and how they need to adapt. One attendee noted, “It was a fantastic opportunity to connect with hospitality leaders…The insights shared were incredibly valuable.”

Designed for Decision-Makers

The forum’s structure reflects its audience: focused sessions, fast-paced conversations, and speakers who get straight to the point. As one participant put it, “The forum was more than just a conference; it was a much-needed moment of reflection…as we explore how to reset our industry for the better.” The takeaway? Less ambiguity, more conviction.

The ROI: Clarity in a Complex Market

Time away from business has a cost. The Skift Asia Forum’s return on investment is clarity. Attendees walk away with a sharper understanding of what to prioritize, what to cut, and how competitors are navigating the same constraints. Another attendee shared, “I honestly feel I took away so much, from market insights to personal inspiration.”

Looking Ahead: Speakers for 2026

Confirmed speakers for the 2026 event include:
– Amit Saberwal, CEO and Founder, RedDoorz
– Ian Di Tullio, Chief Commercial Officer, Minor Hotels
– Jihong He, Chief Strategy Officer and H World Group Executive Chair, H World International
– Laura Houldsworth, Managing Director and Vice President, Asia Pacific, Booking.com
– Alan Watts, President, Asia Pacific, Hilton
– Omri Morgenshtern, CEO, Agoda

Why This Matters Now

Asia is driving the future of travel, shaped by shifting geopolitics, new regulations, and rapid AI advancements. The Skift Asia Forum provides a unique vantage point into these forces.

The forum is not about abstract ideas; it’s about concrete strategies for navigating a rapidly evolving industry.

Join the conversation in Bangkok, April 28–29, 2026, to be part of the discussions shaping the future of travel.