The Saudi Pivot
Saudi Arabia is setting the table for the next fifty years. Right now. A fresh survey of 400 travel execs points to five specific paths for sustainable investment in the Kingdom. It isn’t about hype. It’s about structural viability. The global travel order shifts in the next half-century.
Hilton’s Defense
Twenty-eight brands. A lot of flags on the map. Chris Nassetta, Hilton’s CEO, says it’s data, not sprawl. He argues for the need to capture every slice of the market. Then he talks about AI. Fixing guest problems in the moment rather than after the damage is done. A lever for real-time correction.
Brussels Finds a Leader
Lorenza Maggio takes the helm at Brussels Airlines. He just managed ITA Airways’ merger into the Lufthana Group. Fast. One of the quickest integrations Lufthana has ever seen. Now he applies that speed elsewhere.
The End of Cheap Flights
$9 tickets? Gone. Scott Kirby of United says higher fares are here to stay. Sure fuel costs jump around. But airlines have pricing power now. Operating costs balloon, domestic capacity readjusts. The price stays up. We adjust or we don’t fly. What’s the alternative, really?
Proof it converts matters more than follower counts.
